Critical factors of CRM implementation in a higher education institution
Approved
Classifications
MinEdu publication type
A1 Journal article (peer-reviewed)
Definition
Article
Target group
Scientific
Peer reviewed
Peer-reviewed
Article type
Journal article
Host publication type
Journal
Publication channel information
Title of journal/series
International journal of management in education
ISSN (print)
1750-385X
ISSN (electronic)
1750-3868
ISSN (linking)
1750-385X
Publisher
Inderscience publishers
Publication forum ID
58594
Publication forum level
1
Internationality
Yes
Detailed publication information
Publication year
2025
Bibliographical publication year
2025
Reporting year
2025
Journal/series volume number
19
Journal/series issue number
2
Page numbers
121-140
DOI
10.1504/IJMIE.2025.144729
Language of publication
English
Co-publication information
International co-publication
No
Co-publication with a company
No
Availability
Link to online publication
Link to self-archived version
Classification and additional information
MinEdu field of science classification
222 Other engineering and technologies
Keywords
customer relationship management; CRM implementation; CRM systems; critical success factors; higher education
Source database ID
Scopus ID
2-s2.0-86000345682