Adaptive Pathways: Understanding Consumer Adaptive Behavior Toward Hyper-Personalized Fashion Retailing in Emerging Markets
Approved
Classifications
MinEdu publication type
A1 Journal article (peer-reviewed)
Definition
Article
Target group
Scientific
Peer reviewed
Peer-reviewed
Article type
Journal article
Host publication type
Journal
Publication channel information
Title of journal/series
Journal of consumer behaviour
ISSN (print)
1472-0817
ISSN (electronic)
1479-1838
ISSN (linking)
1472-0817
Publisher
John Wiley & Sons
Publication forum ID
60029
Publication forum level
1
Country of publication
United Kingdom
Internationality
Yes
Detailed publication information
Publication year
2025
Bibliographical publication year
2025
Reporting year
2025
Journal/series volume number
24
Journal/series issue number
5
Page numbers
2442-2459
DOI
10.1002/cb.70016
Language of publication
English
Co-publication information
International co-publication
Yes
Co-publication with a company
No
Availability
Link to online publication
Link to self-archived version
Classification and additional information
MinEdu field of science classification
512 Business and management, 515 Psychology
Keywords
adaptive behavior; consumer motivations; hyper-personalized retailing; personalization; re-patronage intentions; willingness to co-create
Additional information
[Epub ahead of print 24 July 2025]
Funding information
Funding information in the publication
The authors received no specific funding for this work.
Research data information
Research data information in the publication
The data that support the findings of this study are available on request from the corresponding author. The data are not publicly available due to privacy or ethical restrictions.
Source database ID
WoS ID
WOS:001534711000001
Scopus ID
2-s2.0-105011824491