Nätti, Satu
Academic degree
Dr.
Title
Professori
Unit
Markkinoinnin, johtamisen ja kansainvälisen liiketoiminnan yksikkö
Fields of expertise
Business-to-Business relationships, network orchestration, customer value creation, service digitalization, organizational/inter-organizational resilience
Fields of science
512 Business and management
ORCID iD
Email
satu.natti@oulu.fi
Personal links
Description of activity:
Dr. SATU NÄTTI is a Professor of Marketing at the Oulu Business School. Her current research is focused on value creation approach in Business-to-Business relationships, professional services, network orchestration and value creation in public services. She has published e.g., in Industrial Marketing Management, The Journal of Service Management, The Services Marketing Journal, The Service Industries Journal, The Journal of Business and Industrial Marketing, Technovation and Journal of Business Research.